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Loomstate Organic Cotton Apparel Coming To A Target Near You


Target is no stranger to affordable eco-apparel or to Rogan Gregory, the man who runs EDUN with Bono's wife, Ali Hewson, and the one behind popular {and pricey} organic cotton fashion label Loomstate. This time last year, the Rogan for Target line launched and now Gregory's back with Loomstate For Target, a 100% certified organic cotton apparel line priced from $14.99 to $44.99. The summer-inspired collection launches on target.com and at select locations on April 19, 2009 in time for Earth Day.

From the press release:

"The Loomstate for Target collection was created with a commitment to an environmentally responsible future - all of the cotton used in the Target collection is 100 percent certified organic. Soft-washed fabrics enhance each garment’s lived-in look and add to the care-free, timeless attitude of the collection. Featured prominently throughout the line, the signature Loomstate pelican logo and aqua shade serve as a reminder of the Loomstate desire to always tread lightly on the earth. Iconic tees featuring graphics inspired by nature, authentic washed denim and relaxed favorites including hoodies, board shorts and simple dresses all encompass the signature Loomstate passion for creating easy-to-wear and casual fashion-forward collections for men and women. The Loomstate for Target collection ranges in price from 14.99 to $44.99, in comparison to their high-end line which can cost over $200."

View the collection: here

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